The Sweet Escape

As we grow up, we often feel like life is all work and no play. We’re overwhelmed with the new, challenging responsibilities that come with adulthood and, as a result, forget how to have fun. 

 

Enjoying a Nescafé 3 in 1 with a friend provides a moment for a well-needed Sweet Escape from adulthood. We showcase different responsibilities that GenZ’s face, from their first jobs to moving into their own place. When they take a break to make a coffee with friends, everything becomes animated and bright and fun, highlighting how freeing these moments are. 

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When people stand in front of the billboard, a cartoon character will appear, imitating their every movement. The person in front of the billboard controls the cartoon character, moving them along to catch the falling beans in a Nescafe mug. The game can be multiplayer.